Sanooke
Tools for focus, toys for fun
🕛 July - August 2024
💼 Product Designer and Creative Strategist
📍 The Garage at Northwestern University
👥 Teaming up with Tyler Hummer, Prasanna Bansode, and Katelyn Suh
Overview
During the 10-week Jumpstart accelerator program at The Garage, our goal was to turn an exciting fidget interaction from a robotics lab into a flagship product around which to build the toy startup, Sanooke.
🔎 Design Research and Interviews
💻 Building the Website
🎨 Brand Design
🪧 Ad Campaigns and A/B Testing
📈 GTM Strategy
The original dodecahedron blocks
Branding
Brand Book Excerpts
branding, logo suite
Design research
Behind The Scenes
user interviews, research synthesis
I guided our team of four in applying best practices to uncover key insights into user preferences, needs, and tensions. I structured interview notes with targeted data points, clustered and tagged themes, and translated these synthesized findings into product development decisions.
Developing Insights
An open card sort from an interview during design research.
While brainstorming new color variations for Dodex, I made a Figma prototype to invite people to co-create their own Dodex in Figma. I brought the most-picked prototypes to life by printing stickers for Dodex’s rhombic faces.
Having Fun with Research
Design Direction
“Dodex” Fidget Toy x Puzzle
packaging, display, playing cards
The final display package was minimal and cost effective. I created dielines in Adobe Illustrator.
Puzzle cards categorized across four levels.
A magnetic display stand, allowing users to stack and show off their Dodex at the desk, or elsewhere.
Solution Overview
Whether it's a quick one-handed distraction during a meeting, a focused challenge with a level 5 puzzle card, or a display piece to impress passersby, Dodex adapts to its user’s pace, making even the smallest moments of play meaningful.
